通用汽车 GM 委托美国 GBC 律所一次性发起 4 起联邦商标侵权诉讼，针对亚马逊、沃尔玛、Temu 平台售卖汽车改装配件、车饰、钥匙扣的中国跨境卖家追责。通用旗下雪佛兰、凯迪拉克、GMC 等车标均完成全品类商标注册，明确禁止未经授权将车标印制在第三方汽配周边。
大量无货源铺货卖家存在认知误区，认为汽车标识仅整车使用才算侵权，在钥匙壳、车载香薰、方向盘套印刷品牌车标不属于违规。法院认定，在同类商品上完整使用注册商标，极易误导消费者认为产品为原厂配套，构成商标侵权。
本次维权覆盖超 700 家跨境店铺，平台下架全部侵权 ASIN，多家汽配大卖因多店铺集体涉案，资金链断裂暂停海外运营。监管部门提醒汽配出海商家，整车品牌商标保护覆盖全部衍生周边产品，不可随意印刷、放置在商品主图与标题。
General Motors (GM) has filed four federal trademark infringement lawsuits with the U.S. law firm GBC against Chinese cross-border sellers on Amazon, Walmart, and Temu platforms who sell car modification parts, car accessories, and keychains. GM's Chevrolet, Cadillac, and GMC logos are all fully registered trademarks across all product categories, explicitly prohibiting unauthorized printing of these logos on third-party auto parts.
Many dropshipping sellers hold a misconception that only the use of car logos on the entire vehicle constitutes infringement, and that printing brand logos on key shells, car air fresheners, and steering wheel covers is not illegal. The court ruled that using a registered trademark in its entirety on similar goods is highly likely to mislead consumers into believing the product is an original manufacturer part, thus constituting trademark infringement.
This legal action covers over 700 cross-border stores. All infringing ASINs have been removed from the platforms. Several major auto parts sellers have suspended overseas operations due to cash flow problems caused by multiple stores being involved in the lawsuits. Regulatory authorities remind auto parts sellers going global that the trademark protection for the entire vehicle brand covers all derivative products and cannot be arbitrarily printed or placed in the main product image and title.