全球知名品牌跨境电商领域密集维权，速查知识产权侵权风险！
Globally renowned brands are taking intensive legal action in the cross-border e-commerce sector. Quickly check for intellectual property infringement risks!
近期，跨境电商领域正遭遇全球知名品牌的密集维权冲击。汽车巨头通用汽车、知名能量饮料品牌Monster Energy等行业巨头均发起攻势，前者以汽车及衍生品类商标为核心布下防护网，后者以能量饮料及全品类周边构建知识产权壁垒，还有针对磁性游戏和美妆个护领域的KOLLIDE、RAGUPEL品牌，相似的维权路径与庞大的涉案规模，为涉足多品类经营的跨境卖家敲响了知识产权合规的紧急警钟。
通用汽车
全球汽车巨头通用汽车（General Motors LLC）于2025年9月8日委托Greer, Burns&Crain, Ltd.（GBC 律所）在伊利诺伊州集中发起4起TRO（临时限制令）诉讼，案件编号分别为25-cv-10774、25-cv-10777、25-cv-10808、25-cv-10811，指控核心均指向商标侵权，再度敲响行业侵权预警。
作为拥有逾百年历史的汽车行业标杆企业，通用汽车的维权底气源于其深厚的品牌积淀与庞大的商业版图。其前身可追溯至1908年成立的杜兰特-多特马车公司，早年间曾是全球最大的马拉车辆制造商，伴随汽车行业崛起逐步成长为行业巨头。如今，通用汽车已连续75年以上稳居全球最大汽车生产商之列，年销量超700万辆，年收入突破1300亿美元，旗下集结了GM、雪佛兰（Chevrolet）、凯迪拉克（Cadillac）、GMC、别克、庞蒂亚克、ACDelco 等一众知名品牌，产品覆盖车辆及零部件、配件，延伸至微型车辆、玩具乃至各类生活方式产品，凭借可靠品质建立起广泛的消费者信任。
此次维权行动并非个例，而是通用汽车长期知识产权保护策略的延续。截至2025年9月12日，通用汽车已通过GBC律所连续发起64起TRO诉讼，庞大的维权攻势已导致4429家跨境店铺 “中招”，面临店铺资金冻结等经营危机。其维权核心聚焦于旗下多个核心注册商标，除“GM” 这一标志性母品牌商标外，“Chevrolet”“Corvette”“AC-DELCO”“Cadillac” 等子品牌商标均在保护范围内，且商标覆盖领域远超汽车主业，从汽车全产业链的零部件、配件，延伸至服饰、玩具等各类衍生品。
从涉案商标清单来看，通用汽车的知识产权布局极为周密，仅公开的注册信息中就包含多个关键商标注册号，如 “GENERAL MOTORS” 对应注册号1,223,115，“GM” 商标拥有1,474,088、861,602等多个注册号，“STINGRAY”“SUBURBAN”“TAHOE” 等车型相关标识亦完成注册保护（注册号分别为1,519,946、1,490,090、1,880,529 等），形成了全方位的商标保护网络。
对于跨境卖家而言，在拓展汽车衍生品类及相关周边市场时，需强化商标自查意识，精准规避未经授权使用知名品牌标识的风险，避免陷入知识产权纠纷。
Monster Energy
近日，全球知名能量饮料品牌Monster Energy发起的新一轮 TRO（临时限制令）诉讼再度引发跨境电商行业震动。案件号为25-cv-11087的诉讼由Monster Energy Company于2025年9月15日提起，代理律所依旧是擅长知识产权维权的GBC，维权方式延续了其标志性的商标 + 版权双重打击模式，截至目前已有1259家跨境店铺因此 “栽坑”，涉及亚马逊、eBay、沃尔玛、Temu 等多个主流电商平台。
作为全球能量饮料市场的领军者，Monster Energy自2002年推出首款同名能量饮料以来，已构建起庞大的商业帝国。其产品远销全球，每年销量超67亿罐，零售收入突破140亿美元，在美国及全球能量饮料市场均稳居第二位。但Monster的商业版图远不止于饮料领域，围绕 “极限运动文化”，品牌已拓展出全品类周边产品矩阵：从T恤、卫衣等服饰类单品，到背包、头盔、滑板等户外装备，再到水杯、帐篷等家居用品，甚至涵盖耳机、遥控车等电子及玩具品类，品类覆盖之广让众多跨境卖家面临潜在侵权风险。
此次诉讼涉及原告30余项美国注册商标，“MONSTER”“MONSTER ENERGY” 等文字商标覆盖第32类（能量饮料、无酒精饮品）、第25类（服饰）、第18类（运动包、背包）、第9类（头盔、耳机）、第16类（贴纸、海报）等多个品类；而其 “带锯齿边缘的 stylized 爪形图案” 不仅单独注册版权（原始版权号 VA 1-789-900，补充注册 VA 1-433-242），其线条、比例及标志性绿色均受保护，且该图标单独或与文字组合使用时，还在营养补充剂、珠宝、帐篷等品类完成商标注册。未经授权使用或近似使用其商标、版权图案，无论涉及哪个品类，都可能触发侵权纠纷。
此次维权风波再次提醒跨境电商从业者，需强化知识产权自查意识，避免触碰品牌保护红线。
KOLLIDE磁性游戏
2025年9月9日，美国创意产品企业What Do You Meme LLC（2023年更名为Relatable）在纽约南区联邦地区法院发起版权侵权TRO（临时限制令）诉讼，案件编号25-cv-07486，代理律所为ROTHWELL, FIGG, ERNST & MANBECK, P.C.，目前已有深圳跨境卖家卷入纠纷，亚马逊平台涉足游戏、玩具品类的从业者需紧急开展自查。
作为深耕流行文化创意产品领域的企业，Relatable成立于2016年美国纽约，旗下产品线已超150款，覆盖成人派对游戏、家庭友好型游戏、儿童游戏、户外游戏及毛绒玩具等多元娱乐场景。其中，2024年推出的KOLLIDE磁性动作技巧游戏迅速引爆市场，首年销量便突破数十万件，成为品牌标志性产品之一，其相关知识产权布局也随之完善。
此次维权的核心聚焦于KOLLIDE游戏的专属版权（登记号：VA 2-451-479），保护范围呈现全方位覆盖特征：既包含游戏硬件层面的三维磁性棋子外观与结构设计、游戏场地布置视觉素材；也涵盖软件与内容层面的游戏说明书全文，包括游戏目标、setup步骤、玩法规则、单人模式说明等核心文字内容；此外，9张已完成登记的游戏照片亦在受保护之列。未经授权使用上述任何一项内容，均可能构成侵权。这款售价14.99美元、适用于8岁以上人群的磁性策略游戏，目前已在亚马逊、Target、Walmart等主流平台上架，其高人气也让相关侵权仿冒行为面临更严格的排查。
RAGUPEL
2025年9月12日，英国公司THE GALLEON GUILD LTD针对多家跨境卖家发起商标侵权TRO（临时限制令）诉讼，案件号为 25-cv-24167，代理律所为 Palmer Law Group, P.A.。此次维权核心直指其核心商标“RAGUPEL”，亚马逊、沃尔玛、Temu等主流电商平台均被波及，虽目前暂未出现账户冻结情况，但风险已全面笼罩第3类美妆个护相关品类。
作为深耕美妆个护领域的企业，THE GALLEON GUILD LTD的业务完全围绕 “RAGUPEL” 商标展开。该公司早在2020年11月便将此商标投入商业使用，并于2021年9月成功在美国专利商标局完成注册，注册号为6,501,829，依法获得第3类商品的排他使用权，为此次维权奠定了坚实的法律基础。为扩大品牌影响力，其还构建了成熟的品牌授权体系，筛选优质卖家授权在沃尔玛等国际平台经营相关产品，同时通过优化店铺设计、拍摄原创素材、建立标准化客服流程等方式深耕美国市场，产品覆盖化妆品、护肤品、美甲工具、湿纸巾等多个细分品类。
此次维权的核心 “RAGUPEL” 商标，其保护范围几乎涵盖第3类美妆个护及相关领域的主流产品：既包括口红、睫毛膏、香水、洗发水等日常美妆个护用品，也涵盖假发粘合剂、假指甲粘合剂等细分工具类产品，还包含非医用浴盐、面霜、乳液等护肤类单品，甚至连洗洁精、保湿喷雾、动物用化妆品等边缘相关品类也被纳入保护范畴。未经THE GALLEON GUILD LTD授权，任何卖家在商品本身、包装或宣传中使用 “RAGUPEL” 商标，均可能构成侵权。目前，印有该商标的相关产品已在跨境平台上架，如一套包含8件旅行装洗漱容器的RAGUPEL产品，因采用安全PET材质、符合 TSA 携带标准等特点，成为旅行美妆品类的常见单品。
Recently, the cross-border e-commerce sector has been hit by a barrage of intellectual property rights violations from globally renowned brands. Automotive giant General Motors and well-known energy drink brand Monster Energy have both launched offensives. General Motors has built a protective network centered on its automotive and related trademarks, while Monster Energy has constructed intellectual property barriers across its energy drink and all related product categories. Other brands targeting magnetic games and beauty & personal care products, such as KOLLIDE and RAGUPEL, have also launched similar rights protection campaigns with a large scale of involvement. These similar approaches and the sheer number of cases serve as an urgent warning for cross-border sellers operating across multiple product categories regarding intellectual property compliance.
General Motors
On September 8, 2025, global automotive giant General Motors LLC, through its firm Greer, Burns & Crain, Ltd. (GBC), filed four TRO (Temporary Restraining Order) lawsuits in Illinois. The case numbers are 25-cv-10774, 25-cv-10777, 25-cv-10808, and 25-cv-10811. The core allegations are all trademark infringement, once again sounding the alarm for the industry.
As a benchmark company in the automotive industry with over a century of history, General Motors' confidence in pursuing these legal action stems from its deep brand heritage and vast business empire. Its origins can be traced back to the Durant-Dort Coach Company, founded in 1908, which was once the world's largest manufacturer of horse-drawn carriages, gradually growing into an industry giant alongside the rise of the automotive sector. Today, General Motors has been among the world's largest automakers for over 75 consecutive years, with annual sales exceeding 7 million vehicles and annual revenue surpassing $130 billion. Its portfolio includes renowned brands such as GM, Chevrolet, Cadillac, GMC, Buick, Pontiac, and ACDelco, with products covering vehicles, parts, and accessories, extending to microcars, toys, and various lifestyle products. It has built widespread consumer trust through its reliable quality.
This legal action is not an isolated case, but rather a continuation of General Motors' long-term intellectual property protection strategy. As of September 12, 2025, General Motors, through the law firm GBC, has initiated 64 TRO (Trade Organization) lawsuits. This massive legal offensive has resulted in 4,429 cross-border stores being affected, facing operational crises such as frozen funds. Its core focus in protecting its intellectual property rights is on several of its key registered trademarks. Besides the iconic parent brand "GM," sub-brands such as "Chevrolet," "Corvette," "AC-DELCO," and "Cadillac" are all protected. Furthermore, the scope of its trademark protection extends far beyond the automotive industry, encompassing parts and accessories across the entire automotive supply chain, and extending to various derivative products such as clothing and toys.
The list of trademarks involved reveals that General Motors' intellectual property strategy is extremely comprehensive. Publicly available registration information includes numerous key trademark registration numbers, such as "GENERAL MOTORS" (registration number 1,223,115), "GM" (registration numbers 1,474,088, 861,602, etc.), and vehicle-related marks such as "STINGRAY," "SUBURBAN," and "TAHOE" (registration numbers 1,519,946, 1,490,090, 1,880,529, etc.), forming a comprehensive trademark protection network.
For cross-border sellers, when expanding into automotive derivatives and related markets, it is crucial to strengthen trademark self-checking awareness and accurately avoid the risks of unauthorized use of well-known brand logos to prevent intellectual property disputes.
Monster Energy
Recently, a new round of TRO (Temporary Restraint Order) lawsuits initiated by Monster Energy, a globally renowned energy drink brand, has once again shaken the cross-border e-commerce industry. The lawsuit, case number 25-cv-11087, was filed by Monster Energy Company on September 15, 2025, and is being handled by GBC, a law firm specializing in intellectual property rights protection. The approach continues Monster Energy's signature dual-pronged attack strategy of trademarks and copyrights. To date, 1259 cross-border stores have been affected, involving multiple major e-commerce platforms such as Amazon, eBay, Walmart, and Temu.
As a global leader in the energy drink market, Monster Energy has built a vast business empire since launching its first eponymous energy drink in 2002. Its products are sold globally, with annual sales exceeding 6.7 billion cans and retail revenue exceeding $14 billion, consistently ranking second in the US and global energy drink markets. But Monster's business empire extends far beyond beverages. Centered around "extreme sports culture," the brand has expanded into a full-category product matrix: from apparel items like T-shirts and hoodies, to outdoor gear such as backpacks, helmets, and skateboards, to household goods like water bottles and tents, and even electronics and toys like headphones and remote-controlled cars. This broad product range poses a potential infringement risk to many cross-border sellers.
This lawsuit involves over 30 U.S. registered trademarks of the plaintiff, including word marks such as "MONSTER" and "MONSTER ENERGY," covering multiple categories including Class 32 (energy drinks, non-alcoholic beverages), Class 25 (clothing), Class 18 (sports bags, backpacks), Class 9 (helmets, headphones), and Class 16 (stickers, posters). Furthermore, its "stylized claw-shaped logo with jagged edges" is not only separately copyrighted (original copyright number VA 1-789-900, supplementary registration VA 1-433-242), but its lines, proportions, and signature green color are also protected. This logo, used alone or in combination with text, has also been registered as a trademark in categories such as nutritional supplements, jewelry, and tents. Unauthorized use or similar use of these trademarks and copyrighted designs, regardless of the category, could trigger infringement disputes.
This rights protection incident once again reminds cross-border e-commerce practitioners to strengthen their awareness of intellectual property self-checks and avoid crossing the red lines of brand protection.
KOLLIDE Magnetic Game
On September 9, 2025, What Do You Meme LLC (renamed Relatable in 2023), a US creative product company, filed a copyright infringement TRO (Temporary Restraining Order) lawsuit in the Southern District of New York Federal Court, case number 25-cv-07486, represented by the law firm ROTHWELL, FIGG, ERNST & MANBECK, P.C. Currently, Shenzhen cross-border sellers are involved in the dispute, and Amazon platform sellers involved in games and toys need to urgently conduct self-checks.
As a company deeply rooted in the field of popular culture and creative products, Relatable was founded in New York in 2016. Its product line exceeds 150 items, covering diverse entertainment scenarios such as adult party games, family-friendly games, children's games, outdoor games, and plush toys. Among them, the KOLLIDE magnetic action skill game, launched in 2024, quickly became a market hit, with sales exceeding hundreds of thousands of units in its first year, becoming one of the brand's signature products, and its related intellectual property layout has also been improved accordingly.
This rights protection effort focuses on the exclusive copyright of the KOLLIDE game (registration number: VA 2-451-479), with comprehensive coverage: it includes the hardware aspects such as the appearance and structural design of the 3D magnetic game pieces and visual materials for the game field layout; it also covers the software and content aspects, including the full game manual, core textual content such as game objectives, setup steps, gameplay rules, and single-player mode instructions; in addition, nine registered game photographs are also protected. Unauthorized use of any of the above content may constitute infringement. This magnetic strategy game, priced at $14.99 and suitable for ages 8 and up, is currently available on major platforms such as Amazon, Target, and Walmart, and its high popularity has led to stricter scrutiny of related infringing and counterfeiting activities.
RAGUPEL
On September 12, 2025, the UK company THE GALLEON GUILD LTD filed a trademark infringement TRO (Temporary Restraining Order) lawsuit against several cross-border sellers, case number 25-cv-24167, represented by Palmer Law Group, P.A. The core of this action targets its core trademark "RAGUPEL," affecting major e-commerce platforms such as Amazon, Walmart, and Temu. While no accounts have been frozen yet, the risk has comprehensively impacted the beauty and personal care category (Class 3).
As a company deeply rooted in the beauty and personal care industry, THE GALLEON GUILD LTD's business revolves entirely around the "RAGUPEL" trademark. The company began commercial use of this trademark as early as November 2020 and successfully registered it with the US Patent and Trademark Office in September 2021, registration number 6,501,829, legally obtaining exclusive rights to use it for Class 3 goods, laying a solid legal foundation for this action. To expand its brand influence, the company has also built a mature brand licensing system, selecting high-quality sellers to operate related products on international platforms such as Walmart. Simultaneously, it has cultivated the US market by optimizing store design, producing original content, and establishing standardized customer service processes. Its products cover multiple subcategories, including cosmetics, skincare, nail tools, and wet wipes.
The core of this rights protection effort is the "RAGUPEL" trademark, whose protection scope almost covers mainstream products in Class 3 beauty and personal care and related fields. This includes everyday beauty and personal care products such as lipstick, mascara, perfume, and shampoo; subcategories such as wig adhesives and nail adhesives; skincare products such as non-medical bath salts, face creams, and lotions; and even peripheral related categories such as dishwashing liquid, moisturizing sprays, and animal cosmetics. Without authorization from THE GALLEON GUILD LTD, any seller using the "RAGUPEL" trademark on the product itself, packaging, or in advertising may constitute infringement. Currently, products bearing this trademark are available on cross-border e-commerce platforms. For example, a set of RAGUPEL products containing eight travel-sized toiletries containers has become a common item in the travel beauty category due to its use of safe PET material and compliance with TSA carrying standards.