近日，全球元宇宙游戏巨头Roblox Corporation委托BSF律所，在纽约南区联邦法院发起商标侵权诉讼（案号1:26-cv-04128），重拳打击跨境卖家侵权行为。Roblox作为全球顶级沉浸式游戏创作平台，2025年四季度日活用户达1.44亿，季度收入超14亿美元，品牌影响力覆盖全球，维权态度一贯强硬。自2005年起，Roblox已在美国专利商标局注册4枚核心商标，涵盖游戏软件、服饰、玩具、文创产品等多品类，保护范围极广。本次诉讼聚焦未经授权商用ROBLOX商标的卖家，法院已于5月19日签署TRO临时限制令，涉案卖家的亚马逊、速卖通等平台账户资金遭冻结，店铺运营受限，面临高额赔偿金风险。
对跨境卖家而言，此次维权波及范围广、打击力度大，轻则资金冻结、店铺降权，重则面临高额判赔甚至账号永久封禁。卖家需立即启动自查，全面下架所有含ROBLOX文字、Logo及相似元素的玩具、服饰、文创等侵权商品。同时，梳理店铺库存与链接，排查近似侵权风险，避免“擦边”产品触线。
Recently, global metaverse gaming giant Roblox Corporation, represented by the law firm BSF, filed a trademark infringement lawsuit in the United States District Court for the Southern District of New York (Case No. 1:26-cv-04128), launching a forceful crackdown on cross-border sellers engaging in infringement activities.
As one of the world’s leading immersive gaming creation platforms, Roblox has established a massive global user base and commercial influence. In Q4 2025, Roblox reported 144 million daily active users and quarterly revenue exceeding $1.4 billion. The company has consistently maintained a strong stance on intellectual property enforcement. Since 2005, Roblox has registered four core trademarks with the United States Patent and Trademark Office (USPTO), covering a wide range of categories, including gaming software, apparel, toys, cultural and creative products, and related merchandise. These trademarks enjoy broad protection coverage and substantial commercial value.
This lawsuit targets sellers who allegedly used the ROBLOX trademark for unauthorized commercial purposes. On May 19, the court issued a Temporary Restraining Order (TRO). The funds held in the defendants’ accounts on platforms such as Amazon and AliExpress have been frozen, their store operations have been restricted, and they now face the risk of substantial damages awards.
For cross-border sellers, this enforcement action has a broad impact and carries significant consequences. At a minimum, sellers may face account fund freezes and reduced store visibility; in more serious cases, they may be subject to substantial monetary judgments or permanent account bans. Sellers should immediately conduct internal compliance reviews and remove all potentially infringing products containing the ROBLOX word mark, logo, or similar elements, including toys, apparel, and cultural merchandise.
At the same time, sellers should systematically review their store inventory and product listings, identify potential risks involving similar or confusingly similar designs, and avoid “gray-area” products that may cross the line into trademark infringement.