多地跨境商家在 TikTok Shop 售卖泡泡玛特 Labubu 玩偶配套娃衣，商品标题标注 “适配 Labubu”，商品图摆放 Labubu 卡通形象，被泡泡玛特批量投诉商标侵权。
律师解读，泡泡玛特已将 “LABUBU” 文字、卡通图形注册第 25 类服装、第 28 类玩具全品类商标，即便商品仅作为配套配件，突出使用 IP 商标名称吸引流量，会造成消费者误认为产品获得品牌官方配套授权，构成商标侵权。
北京海淀法院此前判例显示，直播带货售卖 IP 配套服饰、配饰，侵权情节严重的可判决数百万元惩罚性赔偿，潮玩配套小件卖家需重点规避 IP 商标使用。
Multiple cross-border merchants are selling clothing and accessories for Pop Mart Labubu dolls on TikTok Shop, with product titles stating "Suitable for Labubu" and product images featuring the Labubu cartoon character. Pop Mart has filed numerous trademark infringement complaints against them.
Lawyers explain that Pop Mart has registered the word "LABUBU" and its cartoon graphics as trademarks in all categories, including clothing (Class 25) and toys (Class 28). Even if the products are merely accessories, prominently using the IP trademark name to attract traffic could mislead consumers into believing the products are officially authorized by the brand, constituting trademark infringement.
Previous rulings by the Haidian District Court in Beijing show that selling IP-related clothing and accessories via livestream can result in punitive damages of several million yuan for serious infringement cases. Sellers of trendy toy accessories need to carefully avoid using IP trademarks.