印尼电商监管局联合 Tokopedia 平台开展商标擦边专项清理行动，查处近 200 家近似拼写、微调 LOGO 仿中国出海品牌的本土店铺，覆盖服饰、家居、小家电品类。
大量印尼商家抢注近似中文品牌音译商标，线上开设店铺售卖同类产品，刻意混淆本地消费者。监管部门依据印尼商标法，宣告全部近似抢注商标无效，平台清退所有侵权店铺，禁止商家 3 年内重新入驻 Tokopedia。
监管部门提示中国出海企业，印尼商标审查对近似标识判定标准严格，品牌出海需同步注册音译、图形、英文全套商标，全方位防护。
The Indonesian e-commerce regulatory agency, in conjunction with the Tokopedia platform, conducted a special cleanup operation targeting trademark infringement. Nearly 200 local shops were found to be using similar spellings and slightly modified logos to imitate Chinese brands operating overseas, covering categories such as apparel, home furnishings, and small appliances.
A large number of Indonesian merchants were registering trademarks with similar transliterations of Chinese brand names and opening online shops to sell similar products, deliberately confusing local consumers. Based on Indonesian trademark law, the regulatory authorities declared all similar trademark registrations invalid, removed all infringing shops from the platform, and banned merchants from re-entering Tokopedia for three years.
The regulatory authorities advise Chinese companies operating overseas that Indonesian trademark examination has strict standards for determining similar marks. Brands going global must simultaneously register a complete set of trademarks, including transliterations, graphics, and English names, for comprehensive protection.