越南多名自然人组成商标投机团体，批量抢注国内喜茶、奈雪的茶、古茗等茶饮品牌越南商标，抢注完成后在 Shopee、Tiki 越南站点开设线上店铺，售卖仿奶茶杯、周边饰品、速溶奶茶，LOGO 仅微调细节制造视觉混淆。
国内茶饮品牌前往越南维权时遭遇阻碍，越南实行 “先申请先注册” 商标制度，初期维权诉讼全部败诉。行业专家建议国货出海品牌，布局东南亚市场前必须同步完成越南、泰国、印尼、马来西亚多国商标全类别注册，提前规避恶意抢注。
A group of Vietnamese individuals formed a trademark speculation group, massively registering trademarks for domestic tea beverage brands such as Heytea, Nayuki, and Gu Ming in Vietnam. After registering the trademarks, they opened online stores on Shopee and Tiki Vietnam, selling counterfeit milk tea cups, related accessories, and instant milk tea, with only minor adjustments to the logos to create visual confusion.
When domestic tea beverage brands attempted to protect their rights in Vietnam, they encountered obstacles. Vietnam operates on a "first-to-file" trademark system, and all initial legal battles were lost. Industry experts advise Chinese brands expanding overseas to simultaneously register trademarks in all categories in Vietnam, Thailand, Indonesia, and Malaysia before entering the Southeast Asian market to proactively avoid malicious trademark squatting.