阿里旗下 Lazada 泰国站全面上线知识产权保护 IPP 线上维权平台，品牌方可在线提交商标证书，一键投诉平台内仿冒、近似商标店铺，投诉处理周期从 15 天压缩至 7 天。
截至 2025 年 10 月，已有 400 个海内外品牌入驻系统维权，重点打击泰国本土商标投机者抢注中国品牌后开设的山寨店铺，涵盖茶饮、3C、服饰、美妆多个赛道。平台处罚规则清晰：首次侵权下架链接、扣除店铺积分；二次侵权限制大促活动报名；三次及以上永久关闭店铺。
平台同步联动泰国知识产权部线下执法，线上锁定侵权店铺后，执法人员可直接线下核查仓储货源，实现线上线下一体化打击商标侵权。
Lazada Thailand, a subsidiary of Alibaba, has fully launched its Intellectual Property Protection Platform (IPP). Brands can submit trademark certificates online and file complaints against counterfeit or similar trademark shops with a single click, reducing the complaint processing time from 15 days to 7 days.
As of October 2025, 400 domestic and international brands have joined the system for rights protection, focusing on combating counterfeit shops opened by Thai trademark speculators who have registered Chinese brands. These shops cover multiple sectors including tea drinks, 3C products, apparel, and cosmetics. The platform's penalty rules are clear: first-time infringement results in the removal of the listing and deduction of store points; second-time infringement restricts participation in major promotional events; and third-time and subsequent infringements result in permanent store closure.
The platform also collaborates with the Thai Ministry of Intellectual Property for offline enforcement. After identifying infringing shops online, enforcement personnel can directly verify warehouse inventory and sources of goods offline, achieving integrated online and offline efforts to combat trademark infringement.