英国知识产权局联合伦敦警方、TikTok 英国站点开展跨境直播电商专项打假行动，成功打掉华人运营的规模化直播售假团伙，数十个 TikTok 直播账号永久封禁，涉案货值 120 万英镑，运营人员全部抓捕移送刑事立案。
该团伙搭建标准化仿品直播间，背景、主播话术、产品陈列完全复刻耐克、阿迪达斯官方直播间，以 9.9 英镑低价引流仿冒运动服饰，国际快递配送至英国全境消费者。团队分工明确，专人负责货源、直播运营、仓储、售后，形成完整侵权产业链。
英国司法机关表示，大批量跨境生产、销售假冒注册商标商品，超出民事侵权范畴，构成假冒注册商标刑事犯罪，涉案人员将面临有期徒刑、高额罚金，全部侵权库存予以销毁。TikTok 同步更新欧洲直播合规规范，直播间画面、短视频素材严禁使用无授权品牌商标。
The UK Intellectual Property Office, in conjunction with London police and TikTok UK, launched a special operation to crack down on counterfeit goods sold via cross-border live-streaming e-commerce. The operation successfully dismantled a large-scale counterfeit live-streaming ring operated by Chinese nationals, permanently banning dozens of TikTok live-streaming accounts, seizing goods worth £1.2 million, and arresting all operators who have been transferred to criminal prosecution.
This ring set up standardized counterfeit live-streaming studios, completely replicating the backgrounds, host scripts, and product displays of official Nike and Adidas live-streaming studios. They attracted customers with counterfeit sportswear at a low price of £9.99, and shipped it to consumers throughout the UK via international express. The team had a clear division of labor, with dedicated personnel responsible for sourcing, live-streaming operations, warehousing, and after-sales service, forming a complete infringement supply chain.
UK judicial authorities stated that the large-scale cross-border production and sale of counterfeit registered trademark goods exceeds the scope of civil infringement and constitutes a criminal offense of counterfeiting registered trademarks. Those involved will face imprisonment and hefty fines, and all infringing inventory was destroyed. TikTok has also updated its European live-streaming compliance regulations, strictly prohibiting the use of unauthorized brand trademarks in live-streaming footage and short video materials.