美国注册箱包品牌 JISSOE 发起全平台商标维权诉讼，针对亚马逊、Temu、独立站大量近似拼写、仿 LOGO 的箱包卖家追责。品牌持有美国联邦第 18 类箱包注册商标，大量卖家改动 1-2 个字母制造擦边商标，商品标题刻意植入 “JISSOE” 关键词引流。
法院裁判明确：仅改动个别字母、整体读音与视觉高度近似，足以造成海外消费者混淆，属于商标近似侵权，不存在 “改字即合规” 的空间。本次维权覆盖 300 余家箱包跨境店铺，平台强制下架全部擦边链接，商家需支付品牌经济损失及维权律师费。
箱包类目从业者表示，近年海外中小原创品牌商标保护意识大幅提升，小众箱包、户外包袋品牌均会批量起诉擦边铺货卖家，低价铺货模式风险激增。
JISSOE, a US-registered luggage brand, has launched a platform-wide trademark infringement lawsuit against numerous sellers on Amazon, Temu, and independent websites who use similar spellings and logos. The brand holds a US federal trademark registration in Class 18 for luggage, and many sellers have been altering one or two letters to create similar trademarks, deliberately inserting the keyword "JISSOE" into product titles to attract traffic.
The court ruled that altering only a few letters, with a high degree of similarity in pronunciation and visual appearance, is sufficient to cause confusion among overseas consumers and constitutes trademark infringement. There is no room for "changing the words to comply with regulations." This lawsuit covers over 300 cross-border luggage stores, with platforms forcibly removing all similar listings. Merchants are required to pay for the brand's economic losses and legal fees.
Industry professionals in the luggage category stated that in recent years, overseas small and medium-sized original brands have significantly increased their awareness of trademark protection. Niche luggage and outdoor bag brands are now filing mass lawsuits against sellers who use similar trademarks, leading to a surge in risks associated with low-price product listings.